Skip to content
By Friday

Category: AEO and GEO

What are AEO and GEO?

Written by Dom, By FridayPublished 1 min read

Quick answer

AEO, answer engine optimisation, means shaping your pages so tools can lift a direct answer from them. GEO, generative engine optimisation, means helping AI tools mention your business in what they write.

What is AEO?#

AEO stands for answer engine optimisation. It's about writing pages that answer questions so clearly that Google or a voice assistant can read the answer out.

What is GEO?#

GEO stands for generative engine optimisation. It's about being one of the businesses AI tools like ChatGPT name when someone asks for a recommendation.

How do they fit with SEO?#

SEO helps you show up in the list of search results. AEO and GEO help you show up in the answer itself. All three reward clear, honest pages.

Quick questions

Questions people ask.

Still unsure? Bring your questions to the call.

Yes. AEO and GEO build on good SEO rather than replace it.

No. Local businesses often have the clearest answers to give.

Want help with this?

Book a quick 15 minute call.

Keep reading

Related guides

See all guides

  1. Category: Website development

    What makes a website bring in customers

    The few things every good business website does, and why each one matters. A plain checklist to see where your own site stands today.

    2 min read